October 6, 2011
“Marketing and incentives = AP Microeconomics,” a student commented about the most recent visit to Johnny Cupcakes. Not quite the takeaway you would expect after a visit to the company famous for turning traditional business practices upside down. Students loved hearing about how a simple joke about cupcakes turned into a multi-million dollar business, all without a business plan, start-up loans, investors, wholesalers and advertising. Many STEP students have dreams and creative aspirations and the people at Johnny Cupcakes shows them they, too can achieve great things. Students also appreciated the caring and family-oriented work environment. Thanks to the people at Johnny Cupcakes who always make us feel like part of their family.